The Effect of Inbound Marketing on Competitive Advantage Achievement in Iraqi Sport Clubs

Abstract

The research aimed at studying the relation between inbound marketing within Iraqi sport clubs and the resulting competitive advantage that protects it from problems in sport competition circle.  Inbound marketing has an important role in human resources preparation providing individuals with high abilities and skills that make them cable of taking responsibility, providing high quality services. The research problem lies in answering the following question; what are the followed procedures for inbound marketing followed by Iraqi sport clubs? Do these Iraqi sport clubs seek to achieve competitive advantage? The researcher studied the relationship between inbound marketing that reflects the Iraqi Sport clubs’ members’ behavior as individuals and the competitive advantage of their clubs as sport institutions. The researcher concluded that this model was excellent coefficient of determination (0.956) and correction (0.955) that shows the ability of inbound marketing to interpret (95% of competitive advantage as well as there is a strong correlation and significant effect between inbound marketing and competitive advantage.